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Conquering random acts of marketing.
Today's technology companies face difficult business and marketing challenges - capturing mind share, driving sales opportunities, educating prospects and penetrating customer accounts - in a highly competitive, constantly changing world. Many are committing random acts of marketing, often with unproven results and unmeasured returns.

Tallman Insights, Inc. brings a strategic business perspective, an intimate understanding of technology markets, and a highly specialized marketing skill-set based on work with over 50 technology companies across nearly every sector of the industry. We provide clients with answers to some of their toughest business-to-business marketing challenges including:
  • Focus our strategies - Where are the best sources of revenue and which customers should we target? How should we set and prioritize our initiatives? What are the right go-to-market strategies?
     
  • Tell our story - How can we clearly explain what we do and what makes us different? How should we position ourselves, our solutions and our products? How can we better align and out-message our competitors?
     
  • Prioritize and execute - Where should we invest resources and, just as important, what should we avoid? How can we define, integrate and execute strategic marketing initiatives with the greatest impact? How can we measure success?
Capability Overview
 

Reputation

“The work has been superb. You've made me and the people I work with look like geniuses!”


Geoff Nelson
Sr. Manager, Worldwide Commercial Marketing
Advanced Micro Devices (AMD)
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