Developing compelling, relevant and differentiated value propositions and stories is not easy. Opinions abound. Content churns. Competitors don’t hold still. A disciplined process is required to build on the best ideas, involve the right stakeholders, and provide a solution that is widely accepted, adopted and executed.
With over 360 strategic engagements under our belt, we’ve developed the expertise, methods and tools to successfully solve complex messaging and marketing challenges. Although our steps are straightforward, the value lies in the depth of insight and level of clarity we provide through three key phases:
- Discovery: Our 360o view includes customer, prospect, competitor and internal company vantage points — based on thorough analysis of existing materials and direct engagement with internal stakeholders and subject matter experts. When time and budget permits, we conduct additional research with new or high value customers, competitive customers and strategic partners.
- Alignment: At this critical midpoint, we lead work sessions that engage key stakeholders and build consensus. Framing the discussion with our perspective on the challenge, unique assets and areas of opportunity, we present a range of value proposition, brand or program options and help the team to choose the one they like best – and the one that will be most effective for the entire organization.
- Deliverables: Finally, we often test, fine-tune and validate messaging or brand platforms with customers and prospects. These results are used to build complete, polished messaging platforms and related deliverables, which are reviewed and refined with the client team, until they are locked, loaded and ready to implement.