Carefully targeted messages are critical. But, before a message can be targeted, you need to have the core messaging that unifies your story. We’ll help you do both — develop a core message platform calibrated to tell the big picture story, then extend and tailor that story to specific targets such as vertical industries, customer segments, business functions and personas. This ensures message consistency, content that resonates with each audience, and less churn along the way.
Our experience includes segment-targeted initiatives for a diverse range of:
- Business segments, including small, midsize and enterprise customers through work for the world’s largest IT company, Symantec, BMC Software and others
- Business functions, including IT, finance, marketing, engineering, facilities, transportation, logistics, energy management and others through work for Freescale, Ecova, Ryder, Sabrix and others
- Business applications, including, billing, customer care, tax management, provisioning and underwriting for clients such as Amdocs, Daleen, Liquid Engines, Aptis and others
- Vertical industries, including utility, retail, industrial, public sector, health care, financial services, communications services, hosting, media and others through work for Ecova, McLane, Instill, Parallels and others
- Technology segments, including servers, storage, networking, security, analytics, infrastructure, management software, commerce, microprocessors, microcontrollers, telepresence, artificial intelligence, memory, printing, data management, software development, virtualization and others, for more clients than we can name
- Customer personas, including high value, high potential, at risk and transactional segments for clients such as Symantec, Ocè, Ryder and others
- Go-to-market partners, including value-added resellers, joint alliances, OEMs, systems integrators, ISVs and hosted service providers through work for the world’s largest IT company, Parallels, Macquarie Telecom, Symantec and others
If you would like explore how we can help your segment-targeted initiatives, from their definition to message execution, please don’t hesitate to contact us.