The promise of marketing automation is to capture attention and empower customers to sell to themselves — efficiently, and most likely, electronically. Great content is key to success, but unfortunately, it’s rare. Marketing fluff that lacks substance, or propaganda with little or no value, simply trains customers not to come back.
As messaging specialists focused on connecting the customer’s point of view and business needs with your solutions, we identify the content tracks, topics and angles of prime interest to customers. We’ll then build content systems organized in 1:10:30 form — providing information of high value in reusable, one minute (to attract), ten minute (to engage) and thirty minute (to educate) stages.
A compelling and reusable content library will:
- Speak to the hot buttons that generate response and open doors
- Provide multiple tracks and topics with which to engage customers
- Map out contact and fulfillment strategies and pieces
- Provide turnkey deliverables to feed marketing automation campaigns