A great story sells – marketing dollars go further, sales go faster and customers grow bigger. Getting there is harder than it looks. Take multiple businesses. Multiply by an array of sophisticated offerings and stakeholders. Place it in a competitive, noisy or fast-moving marketplace. Add together and it’s easy to end up with a story that is overly complex or different every time.
We’ll help your organization develop your position, value proposition, messages and story in a concise and credible way. As specialists in strategic messaging for B2B clients, we stand apart in our ability to unify and differentiate complex products, services and businesses. With over 360 strategic engagements for more than 40 companies, we bring the experience and insight to ensure your success and make you a client for life.
We provide an objective, efficient and collaborative process and develop the strategic positioning & messaging platforms that will:
- Crystalize whole-company messages, value proposition and story
- Align and clearly differentiate your products and solutions
- Tailor messages to specific customer segments
- Articulate your unique opportunity to channel partners
- Arm teams in multi-company alliances and joint partnerships